The Motherhood Handbook · Advertise · Editions 9 + 10, 2027
Motherhood magazine, reborn as every mum-to-be's buying bible. 70,000 copies per edition, free inside every Custard & Crumble pregnancy pack, handed to her in person at private scan clinics across the UK when she's 18 to 28 weeks pregnant and the big buying starts.
Distribution
No newsstand, no bulk drops, no hoping she picks it up. Every copy of the Handbook goes home with a pregnant woman at the moment she starts shopping for her baby. Here's exactly how it reaches her.
At one of 186 private ultrasound clinics across the UK, including every Window to the Womb clinic. Reassurance, gender and 4D scans, booked and paid for by her.
At the appointment, every mum-to-be receives a free Custard & Crumble pregnancy pack: samples, offers and the Handbook. One pack per mum, placed in her hands by clinic staff.
The exact window when the buying starts. Pushchair and car seat are chosen at 20 to 24 weeks, the sleep space by 30, feeding and changing by 34. The Handbook lands right at the start.
A 64-page A5 buying guide with a tick-off shopping list and week-by-week plan. Every product carries a QR code to its own page on motherhood.online with a reader discount.
| Distribution at a glance | |
|---|---|
| Copies per edition | 70,000 |
| Editions a year | 3 (January, April and August) |
| Copies a year | 210,000 |
| How it's distributed | Inside every Custard & Crumble pregnancy pack, one Handbook per pack |
| Where she gets it | 186 private ultrasound scan clinics across the UK, handed over by clinic staff at her appointment |
| Who gets it | Mums-to-be at 18 to 28 weeks pregnant. UK only. One copy each |
| Format | A5, 64 pages plus covers, full colour, designed to be kept |
| Online | Every product gets its own page at motherhood.online/products, reached by QR code, searchable by category and brand |
| Cost to her | Free. The pack and the Handbook are a gift from the clinic |
A newsstand title counts copies printed. We count mums-to-be reached, because every single copy is handed to one.
The reader
The Handbook is built around her countdown. She gets it at 18 to 28 weeks, opens it with the shopping list on page 2 and the week-by-week plan on page 5, and works through it until the hospital bag is by the door.
Researches the big buys while she still has the energy.
Handed her pregnancy pack at her private scan.
The Handbook lands herePopular models take weeks to arrive, so she orders early.
Crib, mattress, sheets, sleeping bags, monitor.
Bottles, steriliser, pump, nappies, wipes, bath.
Hospital bag by the door. Everything bought.
Section openers carry useful editorial: NHS-based advice, flowcharts, checklists, fun facts and real talk. Product spreads follow, clearly labelled as promotion. She reads it because it helps.
A tick-off shopping list, a what-to-buy-when plan, car seat law in 60 seconds and a money-and-rights page. It stays on the kitchen table from bump to first birthday.
Every product's QR code lands on its own page on motherhood.online with the reader discount, a copy-code button and a Shop button. Mums can also search the whole Handbook by category and brand.
Inside the Handbook
Each section opens with the editorial she needs, sponsored by one brand, then runs straight into the product picks for that category. Find your category below, with its page numbers and how many product slots it has per edition.
How each space looks
Every mock below uses the Handbook's own layout, with example products. Your product, logo or artwork drops into the dashed areas.
Before you fall for a colour, think about your car boot, the steps to your door, the bus, the park and the corner shop.
Newborns need to lie flat for the first months, so you need a carrycot or a seat that's fully flat from birth.
In the shop, fold it one-handed while holding your bag. Lift it. Now picture doing it in the rain.
Before you fall for a colour, think about your car boot, the steps to your door, the bus, the park and the corner shop.
Newborns need to lie flat for the first months, so you need a carrycot or a seat that's fully flat from birth.
In the shop, fold it one-handed while holding your bag. Lift it. Now picture doing it in the rain.
Written by us in the Handbook voice, within the section that matches your product. Your brand name, what makes the product worth knowing about, and where to buy it, in up to 200 words. Labelled Promotion, so it reads as honest advice rather than an advert.
Everything you need before your baby arrives, on one spread. Tick as you go. Bold means you'll want it from day one. Page numbers take you to the products, each with a reader discount.
Enter at motherhood.online/competitions. Enter one and you join the Motherhood Insider Club, so you're automatically entered into every competition we run until you unsubscribe.
Fancy trying products for free too? Become a Motherhood product tester at motherhood.online/insiderclub
Use the shopping list on page 2 and research the big buys while you still have the energy. How you'll really feel: still knackered.
Popular models can take weeks to arrive. Ask your midwife for your MATB1 form. Is it wind or the baby? Probably both.
By the 15th week before your due date to claim maternity leave and pay.
Crib, mattress, sheets and sleeping bags. Test-fit the car seat in your own car.
Bottles, steriliser, nappies and wipes. Wash baby's first clothes.
Hospital bag by the door, car seat in the car. Ready. Not ready. Can't see your feet.
A standfirst that tells her why this matters right now, written by our editor from your brief and approved by you.
What it is. Two or three short paragraphs in the Handbook style: plain, warm and useful, with the facts a mum-to-be actually needs before she buys.
Why it helps. The problem it solves in the first weeks, the detail that sets it apart, and the safety or practical point she'll want to know.
Where to get it. Your retailer, your reader discount code and the QR code to your product page.
The small print. Any safety standard, age range or sizing a mum-to-be needs, in one line each.
YOURCODEValid until 30 April 2027 at your chosen retailer.Rate card · 2027
All prices are per edition and exclude VAT. Every booking runs in two consecutive editions, so you appear in both Edition 9 and Edition 10 and can refresh your product or offer for the second.
Laid out by us in the house style. You supply the product details and image.
Print-ready artwork supplied by you. Positions face the editorial she keeps coming back to.
| Worked examples | Per edition | Two editions | Upfront, save 5% | Or 6 monthly payments |
|---|---|---|---|---|
| One product slotAny section except pushchairs and car seats | £495 | £990 | £940.50 | 6 × £165.00 |
| Big-buy product slotPushchairs or car seats | £595 | £1,190 | £1,130.50 | 6 × £198.33 |
| Category takeoverSection sponsor + 2 product slots | £1,295 | £2,590 | £2,460.50 | 6 × £431.67 |
| Full page advertFacing editorial | £1,599 | £3,198 | £3,038.10 | 6 × £533.00 |
| Outside back coverOne per edition | £2,235 | £4,470 | £4,246.50 | 6 × £745.00 |
Every space is booked for Editions 9 and 10 together. Same position in both. Swap your product, offer or artwork for Edition 10 by its deadline, or it rolls over unchanged.
Pay upfront by card or bank transfer and save 5%, or spread the full price over 6 monthly Direct Debits, first payment at booking. Agencies can be invoiced on 30 days with a PO.
Product slots carry a reader discount code. It must run for the full edition (Edition 9: to 30 April 2027). You set the discount, your checkout tracks the redemptions.
What's included
How it works
Six steps, no back-and-forth over email.
Pick covers, adverts, sponsorships or product slots. Prices show per edition and for both.
Pay upfront and save 5%, or set up 6 monthly Direct Debits. Agencies can request an invoice with a PO.
You get a private brand portal link. Fill in each space: image, key facts, price, discount code, buy link. Adverts upload as print-ready PDFs.
We send your print slot and web listing to approve with one click, or ask for a change.
The Handbook goes into packs and your product page goes live on motherhood.online with its QR code.
After each edition you get scans, views and clicks. Before the next edition, keep or refresh your content.
Key dates and specs
Book your space
Live availability, prices for both editions, and your choice of upfront, monthly Direct Debit or invoice. Edition 9 closes on 30 October 2026. Prefer to talk it through first? Email Katie.